FAQs

SOCCER AID FOR UNICEF CHALLENGE   

 

What is ‘Olly Murs: Into The Unknown’ challenge for Soccer Aid for UNICEF? 

From Monday 11 May, multi-platinum singer, Olly Murs, will step away from the mic, into his sport kit, and out of his comfort zone as he takes on a gruelling 400km Soccer Aid for UNICEF challenge.

Over five punishing days, Olly will tackle some of the UK’s toughest terrain as he runs, rows and rides his way from Manchester’s Old Trafford stadium, where Soccer Aid first kicked-off 20 years ago, to London Stadium, home of this year’s landmark match.

Olly is being told next to nothing about the direction that he will take and will only discover the day’s route moments before he sets off. It means he’ll have no clue when he’ll be scaling the steepest peaks, biking the most brutal uphill climbs or facing his long-held fear of deep water until he’s standing on the start line.

 

When and where is this taking place? 

Olly will start his challenge at Old Trafford on Monday 11 May and finish at London Stadium on Friday 14 May with the route being revealed each morning.

Can members of the public see Olly along the way? 

Yes, members of the public are encouraged to support Olly during his challenge. It would be great to support at start point in Old Trafford and the end point at London Stadium and the rest of the route will be revealed daily.

 

How to donate to Olly Murs: Into The Unknown 

BY TEXT (SMS)

SMS closes 1st July 2026 at midday

  • TEN to 70822 for a £10 donation
  • TWENTY to 70822 for a £20 donation
  • THIRTY to 70822 for a £30 donation
  • THIRTY to 70822 for a £30 donation
  • FORTY to 70822 for a £40 donation

 

Text donors can only donate a maximum of £40 per keyword. Text bounce back messages will notify them of this limit when it is reached. The bounceback on all three services will offer donors the opportunity to add Gift Aid to their donation via a microsite.

Texts cost your donation plus one standard rate message. You must be 16 or over, and please ask the bill payer’s permission. For terms and privacy information, please visit itv.com or stv.tv. SMS closes 1st July 2026 at midday.

 

ONLINE

Viewers can donate by going to itv.com/socceraidchallenge or stv.tv/socceraidchallenge

Online closes on 1st July 2026 at midday.

 

BY PHONE

To donate by phone, call 0330 1234 442.

Standard geographic charges may apply. You must be 16 or over, and please ask the bill payer’s permission.

Phone lines close on 1st July 2026 at midday.

 

 

Does all of the money donated go to UNICEF? 

Yes, 100% of donations go to support the vital work of UNICEF.