Privacy & Cookie Notice

 Last updated: 18th June 2026

  1. About this Notice

This Privacy and Cookie Notice (this “Notice”) describes how ITV Consumer Ltd., including its parent, subsidiaries, affiliates, and assigns (“we”, “us” or “our”) collect, use, and share your personal data as a controller in connection with your use of our website or any other websites, pages, features, mobile applications, content, or digital services that may link to this. This Notice describes the rights and choices you have in relation to our processing of your personal data. We have also included information about our use of cookies and similar technologies.

Our services include the following:

  • When you visit socceraidchallenge.itv to find out more about the Soccer Aid for UNICEF celebrity challenge
  • when you interact or engage with us, including if you:
  • contact us with an enquiry, request or give us feedback.

This Notice does not apply to…

  • some websites or apps that have their own privacy notice and we don’t control even though they may be branded similarly,
  • third party websites or applications we may link to. For example, socceraid.org or the Soccer Aid donation platform. Please read the privacy notices of these third parties carefully.

By using our services, you acknowledge that you have read and understood this Notice.

  1. What information do we collect?

2.1. Personal information which you provide to us includes:

(a) Information about how you use our website, including: 

  • information about the specific content you engage within our website
  • your activity on the website (including date and time), such as:
  • how you access and use the website which may be provided via third party platforms
  • your cookie settings.

(b) We may collect the following technical information automatically:

  • online identifiers (typically we do this through the use of cookies and similar technologies, please read section 11 “Cookies and similar technologies” for more information) such as your IP address, a randomly generated client identifier or other user or device ID,
  • your interaction with our website, such as what you click, the pages you view, and the duration of your visit,
  • information about the devices you use, such as:
    • device type (examples: laptop, computer, and other third party devices on your wifi network, etc.),
    • browser type and application used, as well as browser or device-specific identifiers,
    • language,
    • operating system and version.

We collect your general location. We may learn your general (non-precise) location from technical information (such as, town or city), for example by detecting your IP address. We need this to meet our geographical requirements to “geo-block” or regionalise our services and prevent you from accessing them from outside the United Kingdom.

We refer to all of the above as “Usage Data.”

  1. Why we use your personal data

Below is a general explanation of the relevant legal bases to help you understand why we process your personal data:

  • performance of a contract – to check your personal information before we start a contract with you and to provide you with access to our website and enable your use of it. 
  • legitimate interest – when we have an interest in using your personal information for a particular purpose. This purpose must be necessary and justified for our business considering any possible risks to you and others. For example, we have a legitimate interest in operating our services, making our hosted content available to website visitors, and calculating visitor and session data for the website’s measurement reports.
  • compliance with legal obligations: we may need to use your personal information to comply with the law or regulatory codes. 
  • consent: we only seek your consent in a few limited circumstances. For example, when you opt in to receive direct marketing by email.

We have set out in more detail each purpose, legal basis we rely on and the categories of personal information we use for each processing activity in the section below. Sometimes more than one legal basis will apply.

Purpose Legal bases Personal data we use
To provide you access to the Website, which may include:remember your settings so you don’t have to, to check you are complying with applicable Terms of Use (if any) and investigating any suspected breaches, detect and prevent fraud, as well as monitor fair use of our services, understand and fix technical issues,share information with our service providers and suppliers to enable us to provide our services ITV’s legitimate interest to operate a functional and successful website that drives donation traffic towards Soccer Aid.
To the extent that our website has any Terms of Use, we may process your personal data to check your compliance with those terms.		 Usage Data
To handle your queries and complaints:
handling and tracking them through to resolution, including (when you call us) monitoring or recording your calls for quality assurance, to improve our customer services, dispute resolution and fraud prevention and detection.		 ITV’s legitimate interest to establish and/or defend against legal claims. Usage Data
To understand, improve and enhance user experience (including testing different versions of our content or layout on our website), and measure how people are using our service, to monitor and improve the operation, delivery, and general accessibility of our service, this may also include conducting internal research and development of our service. ITV’s legitimate interest to operate a functional and successful website that drives donation traffic towards Soccer Aid. Usage Data

We keep your personal data where we have an ongoing legitimate or lawful need to do so, as described above. When we no longer have a legitimate or lawful need to keep your personal data, we will delete it or anonymise it.

  1. Sharing your personal data

We may provide your personal data to companies that help us in providing our website, or that assist us in.

We may share your personal data with:

  • our affiliated companies for the purposes described in section 3 above,
  • unaffiliated companies or individuals we may hire or work with that provide us with professional advice, business support, or perform services on our behalf, including customer support, web hosting, information technology, direct mail and email distribution, and analytics services. These service providers are allowed to use your information to help us provide our service and not for any other purpose,
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or to comply with the applicable law or legal process, or to respond to legal claims,
  • in connection with a corporate change including a merger, acquisition, or sale of assets,
  • to any other party with your prior consent to do so.


We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or de-identify your information and may use or share aggregated or de-identified information for any purpose, and such information is not subject to this Notice.

  1. Changes to our business

If there are changes to our business (such as a re-organisation or restructuring), your personal data will remain subject to this Notice (as amended from time to time). However, where your personal data is transferred to a new owner following a merger or acquisition it may be subject to a different privacy notice. We, or the new owner, will provide notice to you before any of your personal data becomes subject to a different privacy notice.

  1. Changes to this Notice

We may change this Notice from time to time and we will notify you by revising the “Last Updated” date at the top of this Notice. If we change this Notice in a way that we believe materially affects how we process your personal data, we will provide you with advance notice such as via email or by posting a notice on the website, if applicable.

  1. Do we send your information outside of the UK?

Yes, our service providers or other third parties we work with may be based outside the UK, for example, in Europe or the United States. In these cases, we will ensure that your personal data is protected in line with UK data protection laws. 

This means we only transfer your personal data where it is permitted under UK data protection laws. The main transfers take place if: 

  • the UK government has determined the country has an adequate level of data protection, 
  • standard data protection clauses (which have been ‘adopted’ by the UK government or European Commission) are in place with the service provider or third party, or
  • we can rely on one of the specified exceptions. 

We may also take steps to identify and use additional protections as appropriate for each data transfer. For example, we may require the use of:

  • technical protections, such as encryption and pseudonymisation (which means making sure personal data can no longer be linked to you without the use of additional information) and
  • policies and processes to challenge disproportionate or unlawful foreign government or other authority requests.

We review our service providers before we use them and also ensure that they are only allowed to access the information they need to perform the services we request.

  1. How we keep your personal data safe

We’re committed to protecting your personal data and keeping it secure, private and confidential. We put in place appropriate technical and organisational measures to help protect the security of your personal data. Unfortunately, no measures can ever be completely secure. We have implemented various safeguards to protect against unauthorised access and unnecessary retention of personal data in our systems. These include pseudonymisation, encryption, restricting access, and retention policies.

  1. Your rights

We are committed to respecting the rights that individuals are entitled to under data protection laws in the UK. These are:

  • the right to be informed of the personal information we collect and process about you and how we do that (this Notice does this),
  • The right to request a copy of the personal information we hold about you. To do this, please email us using the email address set out below making clear that you are requesting a copy of your personal information and including full details of what you require. You may also be required to submit a proof of your identity.
  • The right to object to your personal information being processed where the legal basis for the processing is our own legitimate interests as a business (see section 3 above). We will comply with such a request unless there is a lawful reason for not doing so, such as when we need to continue to process your information to defend a legal claim,
  • the right to rectification. You may request that we correct any inaccurate and/or complete any incomplete personal information,
  • the right to withdraw consent. Where we are processing your personal information on the basis that you have given us your consent to do so, you may withdraw your consent at any time.
  • the right of erasure. Where permitted by applicable data protection laws, you may request that we erase your personal information and we will comply, unless there is a lawful reason for not doing so,
  • the right to data portability in certain circumstances,
  • the right to lodge a complaint with the supervisory authority. We suggest that you contact us about any questions or if you have a complaint in relation to how we process your personal data. However, you do have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO website (https://ico.org.uk) for instructions.
  • the right to complain to us. You can complain to us if you believe we have infringed data protection legislation in how we process your personal data.
  • the right to lodge a complaint with the supervisory authority.  You have the right to contact the relevant supervisory authority directly. To contact the Information Commissioner’s Office in the United Kingdom, please visit the ICO website (https://ico.org.uk) for instructions.

  • Please be aware that these rights are not absolute and there may be some situations in which you cannot exercise them, or they may not be relevant. 


    If you want to exercise any of these rights or have any questions, please contact privacy@itv.com.



  1. Links to third party sites

Our service may include links to other sites, products, or services that we do not own and are not operated by us, and whose privacy practices may differ our own. If you click a third party link, you will be directed to that third party’s site. If you submit personal data to any such third party sites or otherwise submit personal data to such third parties, your information is governed by the pertinent third party’s privacy policies. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services, and this Notice does not apply to your activities on any third-party sites or services or any information you otherwise disclose to any third parties. We encourage you to carefully read the privacy policy of any site you visit.

  1. Cookies and similar technologies

This section describes how cookies and similar technologies are used to support our website and the controls which may be available to you. These are used on our website. We may also use other technologies that do not rely on cookies to store or access information on your device. For further information on when we collect technical information automatically, please see section 2 above.

What are cookies and similar technologies?

  • cookies are small text files stored by your browser (a browser is the software on your device which enables you to access the internet). The cookie stores a unique identifier (a string of random characters) so that your browser can be singled out from other browsers to show you the information you want (for example, the episode of the programme you want to watch on our streaming service). And it is often used to link your browser to databases that hold data about your online behaviour and inferred interests, along with other data such as your IP address or device ID,
  • other types of storage, such as local or “HTML” storage. Some of our services use local storage technologies that are similar to cookies but enable larger amounts of data to be stored. This means we can store information like your preferences on your device rather than on our own systems, and
  • pixels are embedded code to recognise your browser and record your interactions with emails, online content or ads.

From now on we will refer to these technologies collectively as ‘cookies’. Cookies are typically used by websites or where apps have embedded web browsers which allow them to access the internet.  

Why do we use cookies and what types of cookies do we use?

Essential: these cookies are necessary for our service to work. Without these cookies, we can’t provide you with our core functionalities and associated services such as login and security, so these are not optional. Some of these types of cookies also provide you with features which you choose to use. They may also help with the following:

  • when you visit our website, we’ll remember your cookie consent preferences, so you don’t have to select them again the next time you visit,
  • to keep our site and your personal data secure,

Performance and Functionality: these are used to produce reports to help us improve our site and measure how well new features or functionalities perform.

We also use Google Analytics which is an analytics and measurement service provided by Google. Google Analytics sets a cookie in order to evaluate use of our service, where we have implemented it, and compile a report for us. Google Analytics records visits to our website to help us know:

  • the date and time of visits,
  • how many active users we have at any given time, 
  • what browsers are used (so we can maximise compatibility), 
  • the country or region where our users are located, 
  • we may also use this cookie to derive demographics and interests data for analytics purposes only. 

You can find out more about how Google uses data  at https://policies.google.com/technologies/partner-sites?hl=en-GB. You can also install a browser plugin – https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en-GB to opt out from Google Analytics across all websites you visit (including our website).

How do I manage cookies?

Please be informed that you have the following controls in our services:

  • cookie settings: these enable you to choose what data is stored on or collected from your device and control how this data may be used.

You can also choose how cookies (across all websites) are handled on your device via your browser settings including to block or delete all cookies or just third party cookies. Each browser manufacturer is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

  1. Contact us

If you have any questions or concerns about this Notice or our privacy practices, please contact us at privacy@itv.com or write to us at  ITV UK Data Protection Officer, ITV Consumer Ltd., ITV White City, 201 Wood Lane, London, W12 7RU.